Clients approach us to create powerful sports events in line with their corporate strategy. Some engage us to organize and execute a planned sports-focused project. Others turn to Fronterra to market their product or service by leveraging the powerful channel of sports and outdoors.

Our services include:

Event Creation & Management

Conceptualization of sports event / tournament
Planning, project management and event execution
Technical and logistics solutions
Location sourcing and coordination

Sports Marketing

Image branding
Public Relations
Sponsorships
Co-promotions
Event tie-ins

Sports Consulting & Research

Consultancy services for sports event organization and execution
Data-mining & audience targeting

The team at Fronterra draw their experiences from their involvement in the planning and execution of various past tournaments & races. Among them:

Singapore Adventure Quest 2001, Singapore 's first ultra-endurance overnight race that covered 150km in 36 hours. The non-stop race comprised sea-kayaking, long distance running, abseiling, ropes courses and more. It involved 200+ participants and over 10,000 spectators. President Nathan was the Guest-of-Honor.

Singapore Pools Rowing Championships 2002, the first showcase of Oxford-Cambridge style rowing at the Singapore waterfront which involved 200+ athletes and over 8000 spectators.

Merlion Rowing Championships 2002 / 2003, a regional rowing competition which involved 400+ participants from South East Asia and other Asian countries.

OCBC WooshBang Weekend Sports 2005, a multi-disciplinary sports carnival in Malacca for the OCBC Bank Group which involved 200+ participants from Singapore and Malaysia.